Vertex Standard Launches Two-Way Radio Solutions Portfolio in East Africa
Leading Japanese company partners with New Edge Solutions to provide enhanced two-way radio offering for East African police, government, security and tourism sectors
Nairobi Kenya, 23 February 2011 - Vertex Standard, a leading Japanese maker of two-way radios and communications solutions, has announced its expansion plans in East and Central Africa with the introduction of radio solutions portfolio designed specifically for use in the commercial and industrial sectors.
The company, which has partnered with New Edge Solutions Ltd, an African company located in Kenya, will be introducing its new and exciting product portfolio in Nairobi for the very first time.
“Africa provides a strong opportunity to support our worldwide expansion as the region boasts a host of markets that can benefit from our affordable two-way radio communication solutions,” said Paul De-Carte, director of distribution, EMEA for Vertex Standard.
“Vertex Standard is a well-regarded brand in the industry and our aim is to provide our customers with well-designed and reliable two-way radios while delivering expanded features to provide businesses a greater return on their investments,” continued De-Carte.
As the official appointed Partner for Vertex Standard in the East Africa region, New Edge Solutions provides support and regular training to accredited Vertex Standard Two Way Radio Dealers. New Edge Solutions is the conduit between Vertex Standard and the local dealers and clients and therefore support and service is the key benefit provided to dealers.
“With a vast experience in the region, a strong business network, and a proven track record in delivering innovative radio solutions to the market, we are well positioned to strategically support Vertex Standard’s expansion into Africa and assist in accelerating the company’s growth,” says Sailesh Vadgama, managing director at New Edge Solutions.
Vertex Standard’s portfolio is focused on advanced technology and value-added solutions with customization options for customers needing commercial radios, and accessories.
Products offered include VX-1400 HF mobile radio, VX-231 and VX-350 series portable radios, and VX-2100/2200 mobile radios.
The new VX-1400 HF mobile radio, which supports both mobile and base-station operations, is now available to all African regions. Vertex Standard designed this radio to address customer needs for a smaller, rugged mobile HF radio solution that can meet the demands for remote operations and the tourism industry. “We understand that customers using HF radios need strong coverage and quality audio to best support their remote communications requirements and the VX-1400 delivers this capability in an updated design with more features offered at a competitive price,” said De-Carte.
Vertex Standard also introduced to local dealers new radios for 2011 including VX-450 Series portable radios, VX-4500/4600 mobile radios and the VXD Series of digital mobile radios (DMR), to be available in Q2.
- The VX-450 series is designed to ensure worker safety, is built for extreme conditions, features 700 mW loud audio output ideal for noisy work environments, and has built-in selective signaling modes. The VX-459 and VX-454 radios ensures that large group communications are easy to manage with massive 512-channel capacity and 32 groups to enable a variety of calls at the most complex job site or plant operation.
- The VX-4500/4600 mobile radios offer eight channels and 512 channels respectively for small and large communication needs. The radios include 2-tone and 5-tone encode/decode and MDC-1200®encode/decode along with voice inversion encryption built-in for enhanced user convenience
- The VXD digital radio series is based on two-slot Time Division Multiple Access (TDMA) 6.25 kHz efficient digital technology. By offering radios with this technology, users will have more digital radio choices on the TDMA digital mobile radio protocol – the most widely used option in the world. The radios operate in analog or digital mode allowing users to convert their two-way communications equipment one radio at a time, one channel at a time or the entire system based on their functional and fiscal needs.
For more information or enquiries on the range of Vertex Standard products, please visit www.vertexstandard.com/emea
About Vertex Standard
Vertex Standard Co. Ltd is a Japanese company that has been engaged in radio communication products for land, marine, airband, and amateur for 55 years. Since the company was incorporated in 1956, Vertex Standard has become a global two-way radio manufacturer with advanced technologies. With customer satisfaction as its number one priority, the company supplies products that meet the changing demands of the 2-way radio communications market. For more information on any Vertex Standard product, please visit www.vertexstandard.com/emea
About New Edge Solutions
NEW EDGE SOLUTIONS LTD was founded in 2007 with the primary objective to become the top ITC Solution provider in East and Central Africa. New Edge’s dedicated team of qualified professional’s does ensure that the client’s needs are understood and the best possible communication solution proposed. We take a professional approach to all of our customers, regardless of the size of their organization and help them achieve their communication objectives.
New Edge’s philosophy is the integration of best breed of products to suit the individual needs of all types of clients. This is clearly reflected by Vertex Standard among others who have decided to appoint New Edge as the Distributor for 9 countries within EA. The client’s needs are understood, and an integrated solution consisting of possibly the best of breed products from various manufacturers is proposed.
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